Design Thinking

Developing sport for development programmes for girls with the aim of lowering CPP and scaling up requires a design thinking mindset.  By explicitly designing programme elements for peer leadership, the result will be a process which more reliably develops girls who are capable of filling positions in the sport programme, organisation, or broader jobs in the community.  This requires a design that maximises the knowledge, experience, and skill building of transferable life and livelihood skills as a girl progresses through a sport programme.  As Tim Brown, Founder of IDEO, a leading global design firm, and co-author Jocelyn Wyatt stated in their SSIR 2010 Article, Design Thinking for Social Innovation:

As an approach, design thinking taps into capacities we all have but that are overlooked by more conventional problem-solving practices. Not only does it focus on creating products and services that are human centred, but the process itself is also deeply human. The design thinking process is best thought of as a system of overlapping spaces rather than a sequence of orderly steps. There are three spaces to keep in mind: inspiration, ideation, and implementation. Think of inspiration as the problem or opportunity that motivates the search for solutions; ideation as the process of generating, developing, and testing ideas; and implementation as the path that leads from the project stage into people’s lives. The reason to call these spaces, rather than steps, is that they are not always undertaken sequentially.

Women Win programme partners are part of this creative ‘positive deviant’ cohort. They design, experiment, and constantly evolve based upon their learning and the needs of the girls they serve. From them, Women Win has identified patterns and key leverage points, and throughout this guideline suggests ways to adapt and replicate their solutions. We recommend seeking advice from these pioneers, such as the Naz Foundation, Moving the Goalposts and others whose work has been highlighted in the guideline.

Design Thinking | Women Win Guides

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