Sport is an economic driver across private industry, public and citizen sectors. A 2011 AT Kearney study estimated the global sports industry at between €350b to €450b ($480b – $620b) in revenues. This estimate includes sports teams, leagues and federations, infrastructure, sporting goods, licensed products and live sports events. The global sports economy is much larger with its extended reach beyond the sports industry to include participation sports (clubs, gyms, schools, community), sport-related media including gaming, sport-related goods and services such as hospitality, travel, concessions and sport tourism.
The broader societal impacts of sports programmes on health, education and criminal justice are acknowledged particularly for youth development, but not factored into the total economic value of sports. Investment in sports is still thought to be frivolous for communities in difficult economic conditions.
Women Win programme partners demonstrate the value of sport by integrating economic empowerment platforms into their sports programmes. Sport programmes may own facilities that can be rented at market prices to generate jobs and income. Skill building programmes can be repurposed and marketed to the private sector as leadership workshops. Others produce equipment and gear for their own programmes and offer these same products and services to paying clients.