Envisioning Outcomes

Women Win believes that a true outcome goes beyond what an organisation does, resting upon what the programme actually accomplishes. In other words, outcomes must be measured by the change of those being served because of what the programme does. We therefore have developed a specific framework of indicators based on the B.A.C.K.S-MEASURES.138 These are changes in Behaviour, Attitude, Condition, Knowledge and Status. Women Win defines the B.A.C.K.S. as representing changes in:

Behaviour: The way in which one acts, especially towards others.

Attitude: A settled way of thinking or feeling - a point of view - that shows a person’s sense of self and values (attitudes inform behaviour).

Condition: The state of a person against a specific situation, context or circumstance which affects the way in which people live (for example, conflict, vulnerability, safety).

Knowledge: The facts, information and skills a person acquires through experience or education.

Status: A position in a community – the way others perceive you, or label you based on personal and particular characteristics.

Examples of B.A.C.K.S in sport programmes that address the SRHR of adolescent girls and young women include:

Behaviour: Adolescent girls are more likely to access available social, legal and medical services related to SRHR and become peer leaders in sharing confidence and information.

Attitude: Adolescent girls report increased confidence in their right to access SRHR. Girls become more willing to discuss sensitive SRHR with supportive peers and adults.

Condition: Adolescent girls experience improved physical, emotional, sexual and reproductive health.

Knowledge: Adolescent girls have an increased knowledge of their SRHR.

Status: Adolescent girls have improved self-image and feel more empowered in decision making as well as in strategies to access SRHR at home and in their communities.

The monitoring and evaluation that Women Win performs in conjunction with our partners is based on this framework and thinking.